Hotel Termale Atlantic
Relaunching wellness online: Atlantic Terme's new website and digital strategy
A digital journey into the heart of relaxation
Atlantic Terme is an excellence in the panorama of wellness and personal care, immersed in the tranquillity of Abano Terme. With a proposal that combines hospitality, spa treatments and wellness, the need was clear: renew the online presence with a fresh, welcoming and performing image, capable of inspiring trust and inviting the user to live a unique experience, right from the first click.
Thanks to the new site and a targeted advertising strategy, Atlantic Terme recorded a significant increase in qualified traffic, which led to more quote requests and direct bookings. The online presence has been transformed into a coherent, elegant and high-performance digital space, capable of reflecting the values of professionalism, warmth and welcome proper to the structure.
A new website that tells emotions
We created a totally redesigned WordPress site, combining aesthetics, usability and performance. The user experience has been redesigned to accompany the visitor on a sensory journey between spa treatments, cosy rooms and moments of pure relaxation.
The design is clean and elegant, with images that speak to the mind and heart, and content optimised for organic positioning on search engines.
Every detail has been studied to bring to life online the same harmony that one breathes at the Atlantic Terme.
Customised Meta Ads and Google Ads campaigns
We designed and managed an integrated advertising strategy, combining Meta Ads (Facebook and Instagram) and Google Ads to intercept users at different points in their decision-making path.
From brand awareness campaigns to seasonal promotions, each message was calibrated to convey trust, enhance the offer and drive the user to the booking.
With optimised landing pages, constant monitoring and A/B testing, we ensured high performance and a tangible return on investment.
Multilingual newsletter to promote spa packages
To enhance Atlantic Terme's services, such as its spa packages and special offers, we developed an email marketing strategy involving newsletters in several languages, including Italian and German. Each communication was designed in line with Atlantic Terme's brand identity, characterised by an elegant and welcoming style that recalls the relaxation and wellness experience offered by the facility. This approach made it possible to reach an international audience, ensuring effective, personalised communications that were visually consistent with the brand image.
Do you want to re-energise your online presence?
Find out what we can do for you.
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